Hello there,
I'm Fahad, and I have been a marketer and strategist for a lont time. I have worked across brands, agencies and media (publisher) platforms to complete the holy marketing triumvurate.
I started my career at Emirates Airline, learning everything there is to learn about building a truly global and product led brand. During my time there I was involved in strategy, marketing events and offline and online advertising.
I then moved over to the agency world to get a better understanding of the process of developing world class campaigns. I spent 6 years between BBDO and Ogilvy and worked with P&G, Coca-Cola, IBM, DHL, Volvo and many other world renowned brands on some incredible, and incredibly award winning campaigns.
During my time at Twitter as a brand strategist, I learned how to turn commercial ambitions into concepts, frameworks and campaigns that allowed brands to be true to their DNA while adapting to modern media channels. Taking grand architectures and compressing them into 140 characters.
At IBM, I honed the arts involved in B2B marketing and demand generation. Learning how to take SaaS and On Prem solutions and build framworks of cohorts, messaging and tactics that drove MQLs in droves (a little lead gen humor for you there).
Most recently, I jumped back into the media world, building out strategy, creative, process and martech for the biggest social content phenomenon in the last decade, TikTok.
Building marketing frameworks, teams and processes that enable true global operations and advantage.
Analyzing data, trends and business advantage to develop practical plans that drive change.
Developing and defining brand identities that drive belief adoption and loyalty. Taking insights and translating them into visual, verbal and visceral experiences.
Finding the right audiences, on the right channels and driving them to take the actions needed to hit business objectives. Cost effectively and while building bridges between sales and marketing.
Understanding the decision making matrix and driving sales enablement and product messaging that delivers impact, belief and action.
Using a mix of frameworks and proven collaboration models to enhance productivity between teams, reduce duplication and deliver results faster.
Developed non-standard product based revenue models that drove over 250% CAGR revenue growth to a net revenue of over $200 Million in 3 years from non-standard product bundles.
Built marketing efficiency and attribution models that enabled a reduction in the amount spent per marketing influenced and created dollar by 45% on average and up to 70% on specific channels through a mix of better processes, procurement and data management.
Pioneered systems that enabled trend prediction and triggered campaigns that capitalize on conversation volumes to turn potential customers into real leads in record time. Drove large lead volumes during trend spikes and drove considerably higher rates of conversion from awareness to sign up.
A proud moment for me, being selected as one of Campian Magazine's Marketing Game Changers of the year.
An initiative that is near and dear to my heart. I spearheaded the launch of the first regional scholarship for young marketing professionals in partnership with the distinguished Marketing Society.
This program will run its 4th iteration this year.
Integrity. In a word, that describes Fahad.
His first priority is the good of the company and his team.
When it comes project delivery, Fahad is flawless; always accounting for all details and going the extra mile wherever necessary. He can hold his own when things get crazy, and knows how to appreciate people when things go well.
Steven Kalifowitz
CMO, crypto.com
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Pat Batman
Wow Work
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Zinedin Zlatan
Perfect Work
These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.
These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.
Fahad Osman 2024